Sr. Global Social & Influencer Strategist

As our new Sr. Global Social & Influencer Strategist, you’ll be strategizing, concepting and developing and managing our global influencer strategies as well as overseeing and guiding our local head offices execute 'best in class' campaigns. You will work day-to-day with the support of junior team members as well as external agencies and platforms to create campaign briefs, manage global reporting to optimize our current running campaigns and take learnings to ensure efficiencies and improvements for the future.  

You will shape and drive our global influencer strategy, developing impactful influencer programs (campaign based & always on / local & global) as overseeing and guiding our local social teams in execution. You will manage campaign effectiveness by setting clear KPIs, maximizing ROI, and translating performance insights into continuous optimization and stronger business impact.

Working closely with junior team members, local head offices, external agencies and platform partners, you will develop global campaign concepts and briefs, guide markets in executing best-in-class influencer activations, and identify opportunities to scale successful initiatives globally. You will drive campaign effectiveness by setting clear KPIs, maximising ROI, and translating performance insights into continuous optimisation and stronger business impact.

You will be in the lead for all stakeholder management within the global and head offices to ensure strategy approval & alignments, oversee global budgets, and introduce new and innovative programmes to challenge the norm and future proof the business.

Our goal is to grow our digital presence ultimately reaching new engaged audiences and expand our Rituals wellbeing community on a global and local level ultimately driving the customer omnichannel experience. Part influencer strategist, part project manager you’ll need to bring creative flair and a go-getter attitude to convert our commercial calendar into a consumer centric campaign for our community to engage and thrive.

In this role, you will:

• Strategise & develop yearly influencer strategy and campaign briefings based on insights and learnings from previous years.
• Support on the affiliate side of TikTok Shop.
• Oversee all global reporting and optimisation.
• Brief and manage our LHO and external agencies on the strategy, KPI’s, and brand fundamentals to facilitate their success.
• Co collaborate with internal on any global activations and events.
• Work closely with Paid team on how to optimise current strategies and workflow processes.
• Key contact with platforms such as Meta & TikTok for collaborations
• Launch and develop loyalty programme across all influencer tiers.
• Manage all stakeholder communications both globally and locally.
• Manage influencer platform usage to support global way of working.
• Monitor and maintain strong understanding of current developments, trends and competitors.

Meet the team:

Together with 6 colleagues, you are a part of the Global Social Media & Influencers team. Your reach goes beyond your own team – you represent our online brand both internally as well as externally. Just like you, they keep a close eye on what’s happening online, what the latest trends are, and (of course) where our target group is active. You challenge each other daily to be best in class but also to test and learn and be critical in the eyes of the business needs to improve and optimize. All whilst having fun and embracing the values of the company; finding happiness in the smallest of things.

To be successful in this role, you:

• At least 7 years of working experience in influencer marketing ideally in-house global role within the beauty, FMCG or retail environment.
• Have a proven track record of creating and implementing succesful influencer strategies.
• Have experience managing multiple influencer campaigns and know the depth of detail that goes into the process.
• Have fluent English skills, and other languages is a plus but not mandatory.
• Have experience working in a global environment, as well as experience with liaising and facilitating local market needs.

Who are we looking for?

A glass half full attitude, you are highly organized and have experience managing multiple campaign at once.  You bring innovative fresh ideas to the table but are also a team player and empower your peers to share and get stuck in. You are a skilled at stakeholder management and have experience working in or with a large-scale organization. Somebody who doesn’t shy away from data and uses it to optimize and learn. As well as has a curious mind always looking for the newest tactic to enhance your approach resulting in higher reach & engagement and ultimately conversion.

Grow with us! The next steps are:

• Apply via our website (make sure you meet the requirements and tell us why you apply).
• Our recruiter Camilla Milson will contact you within 10 working days.
• A first interview follows in our Central Head Office in Amsterdam.
• You do an online assessment.
• You have the second interview and complete a case study.
• In the event of a positive outcome, you will receive a proposal with the terms of employment.
• Any questions? Our recruiter is happy to speak to you via camilla.milson@rituals.com.

At Rituals, we are committed to care for everyone and strive to create a diverse workplace where all employees belong and have equal opportunities to succeed. Read more about our commitment here https://careers.rituals.com/en-NL/work-with-heart-and-soul/diversity-and-inclusion/. We believe in the value of in-person collaboration and teamwork. Therefore, we work predominantly from the office.

Please note that applications via e-mail and LinkedIn are not taken into consideration. We kindly ask recruitment agencies to refrain from acquisition efforts.