How we contribute toPeople and Communities
What we do
It’s our passion to create beautiful, innovative products that help people rediscover happiness in the smallest of things.
Rituals is a B Corp™: a company verified as meeting standards for social and environmental performance, transparency and accountability. We invest in global programmes and local initiatives focused on the wellbeing of people and communities.
These include the Tiny Miracles Foundation, War Child and the Super Chill Foundation.
Through our Impact Days initiative, head-office employees can use one workday each year to volunteer for a charitable organisation or activity.
The 10% Profit Pledge
Better the Balance
Since 2000, Rituals has aimed to help people turn everyday routines into more meaningful moments. We use 10% of our profit to support causes focused on the wellbeing of people and planet.
Read more about the 10% Profit Pledge.
From 2025 onwards, this refers to 10% of our net profit from the previous year. For example, in 2025, this refers to 10% of our net profit from 2024.
Proud to be B Corp™
Rituals is a Certified B Corporation™ - a company verified by B Lab against standards for social and environmental performance, transparency and accountability.
To become a B Corp, a company must complete a verification process covering its social and environmental performance, transparency and accountability. The certification applies to Rituals as a company and not to individual products, collections or initiatives.
EMPLOYEEVOLUNTEERING
Through our Impact Days initiative, head-office employees can use one workday each year to volunteer. Employees can take part in organised volunteering activities.
Previous Impact Days have included volunteering with charitable organisations.
Our Race to
Net-Zero
In 2022, we began working on reducing our carbon emissions in line with the Paris Agreement's goals, and we have now made a Net-Zero commitment. What does that mean? To put it simply, Net-Zero means cutting greenhouse gas emissions to as close to zero as possible. This commitment follows the guidelines of the Science Based Targets Initiative (SBTi). As part of this commitment, we aim to reduce the intensity of our emissions with 50% by 2030, reaching Net Zero by 2050.
Get to know more about us
Delve deeper into our story, and discover the talented minds behind our products, the values that drive us, and the inspiring journeys that have brought us to where we are today.
