Social Designer & Content Creator

Senior Social Designer & Content Creator

At Rituals, we believe in transforming everyday routines into more meaningful moments. We are a global wellbeing beauty brand with a strong creative identity and a growing digital presence. Social plays an important role in how we connect with our communities, tell our brand stories, and create content that feels relevant, inspiring, and culturally connected.

This is an exciting time to join Rituals, with strong momentum behind content, creativity, and social-first storytelling.

About the Department

You will join the Content & Design Studio, a Rituals creative and channel focused team. The studio plays an important role in bringing the Rituals brand to life across channels through planning, copy, design, print, translations, operations, and platform-related expertise.

The team consists of around 45–50 colleagues, alongside freelancers and agency support. It is a highly collaborative and creative environment with strong momentum, growing impact, and an important role within the wider business.

About the Team

Within the Content & Design Studio, you will be part of the Social Creative Team, focused on creating engaging, organic social content for Rituals' platforms, primarily Instagram, with a growing presence on TikTok, and occasional support for Pinterest, LinkedIn, and Facebook.

This is a key hire for the team. We're not just looking for someone to produce great content — we're looking for someone who can help define what "great" looks like for Rituals on social, and bring a clear point of view on where our creative should go next.

You will work closely alongside the Social Marketing team, wider studio colleagues, and cross-functional partners. It is a fast-paced and collaborative environment where creativity, ownership, and platform instinct are essential.

About the Role

We are looking for a social-first creative who lives and breathes social media — someone who started their career immersed in social content, not adapted into it, with strength in Instagram design, motion, and video, and the versatility to also create for TikTok. Someone who understands what makes content work across static, carousel, Reels, and short-form video formats, who can translate brand and campaign assets into platform-native content that feels fresh, relevant, and on-brand — and who has real opinions about where social creative is heading, backed by a track record of being right.

This is a hands-on, all-around creative role, and also a role with a voice. You'll be expected to shape not just what gets made, but how the team thinks about making it.

• Approximately 50% graphic design 
• 20% video editing 
• 20% iPhone content capture 
• 10% motion design 

You will work on a mix of planned and reactive projects: 

• Around 80% of the work is planned content for the social calendar 
• Around 20% of the work is more ad hoc, fast-turnaround content responding to trends or business needs 
  

Key Responsibilities

You'll play a key role in creating engaging, social-first content that brings the Rituals brand to life, with Instagram as your primary focus and TikTok as an important secondary channel. Occasional briefs may also extend to Pinterest, LinkedIn, and Facebook. Working closely with the wider Content & Design Studio, you'll combine creativity with platform expertise — and a strong point of view — to develop content that resonates with our community and supports our social ambitions. 

• Bring a clear creative point of view to the team, proactively spotting where our social content should evolve — new formats, trends, or platform behaviors — before they become obvious. 
• Create engaging, platform-native content for Instagram, including static posts, carousels, Reels, and other evolving formats. 
• Edit and adapt short-form video content for TikTok, bringing native sound, pacing, and trend fluency to each execution. 
• Shoot ad hoc, social-first content on iPhone to support fast-turnaround Instagram and TikTok needs. 
• Transform campaign assets, pack shots, and existing brand materials into fresh, compelling social content using motion graphics, animation, and editing techniques to bring static assets to life. 
• Apply a mixed-media approach and make strong creative decisions around typography, layout, pacing, image selection, and visual storytelling, staying on top of social trends and platform behaviors to ensure content feels relevant, authentic, and native to each channel. 
• Act as a sparring partner to the Social Marketing team and wider Studio, challenging ideas constructively and helping the team make sharper creative decisions. 
• Collaborate with internal stakeholders and cross-functional teams, confidently managing feedback, explaining creative decisions, and balancing different perspectives. 
• Help shape and grow the Social function within the broader Content & Design Studio — not just contributing ideas, but actively influencing creative direction, format strategy, and ways of working. 
• Occasionally support content creation and adaptation for additional channels such as Pinterest, LinkedIn, and Facebook, as briefs require. 
  

Requirements

We are looking for someone who combines strong craft skills with real platform instinct and a genuine point of view. 

You bring: 

• Proven ability to design and create high-performing organic social content — demonstrated either through 5+ years of relevant experience or through a strong portfolio/channel history that shows deep, native platform expertise — with strong understanding of Instagram, including trends, formats, pacing, and audience expectations, along with strong knowledge of TikTok 
• Strong graphic design skills — this is a core part of the role 
• Experience with video editing for short-form social content 
• Experience shooting content on iPhone for social-first, fast-turnaround use 
• The ability to create content that feels platform-native, while staying true to the Rituals brand 
• A point of view on where social creative is going, and the confidence to advocate for it — you don't just execute trends, you help the team decide which ones are worth chasing 
• A proactive, hands-on mindset and the confidence to work independently 
• Strong communication skills and the ability to collaborate effectively with different stakeholders, including pushing back constructively when needed 
• A good eye for visual storytelling, composition, hierarchy, and detail 
• Comfort working in a fast-paced, evolving environment with both planned and reactive work 
  

Work with Heart & Soul

At Rituals, we are committed to care for everyone and strive to create a diverse workplace where all employees belong and have equal opportunities to succeed. Read more about our commitment here: https://careers.rituals.com/en-NL/work-with-heart-and-soul/diversity-and-inclusion/

Location and Working Conditions

At Rituals, we believe in the power of connection: with ourselves, each other, and the world around us. That is why we work 80% from the office (typically four days per week) and 20% from home. Together, we bring our brand philosophy to life by transforming everyday routines into meaningful moments. 

Your Steps to Your New Career

• An introductory call with our recruiter, Renée, to discuss the role and go through the practical details. 
• A first interview with the hiring manager and a team member. 
• A business case and Talogy assessments (Personality and Capability) to complete from home. 
• A second interview, during which you'll present your business case. 
• A final interview. 
  

Any questions? Our recruiter Renée is happy to speak to you via renee.havenaar@rituals.com. Please note that applications via e-mail are not taken into consideration.