Global Search Manager

As Global Search Manager, you will shape how customers discover Rituals across paid, organic and emerging AI-driven search experiences. You will lead our search specialists and bring clear direction to a discipline where customer behaviour, technology and measurement are changing quickly. With paid search representing the largest part of your day-to-day scope, you will translate performance insights into focused choices across products, markets and budgets, while ensuring that paid and organic strategies strengthen each other. An important part of your impact will be building a continuous approach to incrementality testing, helping us understand the true additional value of our advertising investments and use those insights to make better decisions. You will also develop our strategy for agentic search, working closely with PR, Marketplaces, local markets and external partners such as Google and Microsoft. Based at our Central Head Office in Amsterdam, you will combine hands-on channel leadership with the opportunity to define the next chapter of search at Rituals.

In this role, you will:

• Lead, coach and develop the paid and organic search team, creating clear priorities and supporting specialists in their professional growth.
• Direct paid-search performance across products, countries and budgets, turning data into focused weekly priorities and informed investment decisions.
• Establish a continuous cadence of incrementality tests and use the findings to improve campaigns, budget allocation and the balance between paid and organic activity.
• Develop and activate our agentic-search strategy, helping Rituals remain visible as customers increasingly use chatbots and AI-driven search experiences.
• Build strong partnerships with local markets, PR, Marketplaces, Google, Microsoft and other stakeholders, providing clear advice while critically assessing platform recommendations.

You are an experienced search professional who combines strong Google Ads expertise with a broader understanding of organic search and the customer journey. You are naturally curious about how search is evolving and enjoy translating new developments into practical opportunities. Data helps you make decisions, but you do not accept reported results at face value: you test assumptions, investigate what truly drives additional value and explain your conclusions clearly. As a people leader, you bring structure to a broad scope, set thoughtful priorities and help specialists perform at their best. You are equally comfortable discussing campaign details with the team, advising markets on their investments and challenging external partners when their recommendations do not serve our wider goals.

To be successful in this role, you:

• Bring 6–9 years of relevant experience in search or digital marketing, including at least 2 years of experience leading, coaching or developing a small team.
• Have strong knowledge of Google Ads and can confidently guide specialists on campaign performance, optimisation priorities and investment choices.
• Use Excel and data analysis to recognise patterns, challenge assumptions and translate complex performance results into clear recommendations.
• Understand how paid and organic search influence each other; experience with incrementality testing, attribution, marketing mix modelling or Channable is a plus.
• Combine strong stakeholder management with a critical and commercially aware mindset, communicating effectively with specialists, markets and external partners.

At Rituals, we are committed to care for everyone and strive to create a diverse workplace where all employees belong and have equal opportunities to succeed. Read more about our commitment here https://careers.rituals.com/en-NL/work-with-heart-and-soul/diversity-and-inclusion/. We believe in the value of in-person collaboration and teamwork. Therefore, we work predominantly from the office.

The next steps are:

• Apply via our website.
• Our recruiter will contact you within 10 working days.
• A first interview follows in our Central Head Office in Amsterdam.
• You do an online assessment.
• You have the second interview.
• In the event of a positive outcome, you will receive a proposal with the terms of employment.