Go-to-Market Marketeer Europe

Purpose of the Role:

Support the translation of global marketing strategy and quarterly priorities into relevant, actionable go-to-market plans for European markets.

Act as the operational backbone of the team by ensuring handovers, toolkits, processes and cross-functional deliverables are coordinated, maintained and continuously improved.

Act as the connection between global marketing teams and local markets, ensuring campaigns, launches and key commercial moments are translated into clear market opportunities, strong activation plans and high-quality execution.

Key Responsibilities:

Go-to-Market Planning

· Translate quarterly marketing priorities into clear go-to-market plans for European markets.

· Support markets in turning global campaigns, launches and key commercial moments into relevant local activation plans.

· Coordinate and maintain the European GTM calendar, ensuring key campaigns, launches and commercial moments are aligned across teams and markets.

· Drive launch readiness by tracking milestones, timelines, dependencies and required deliverables, proactively flagging risks and coordinating follow-up actions.

· Create and maintain the Go-to-Market EU Miro board as the single source of truth for internal teams and local markets to access relevant deliverables and information.

Marketing Handovers & Toolkits:

· Coordinate the preparation and delivery of bi monthly marketing handovers and go-to-market toolkits to European markets.

· Bring together inputs from relevant teams into one clear market story, connecting priorities, propositions, assets, timing and execution requirements.

· Own the maintenance of bi monthly go-to-market toolkits. Ensure plans, assets, timelines and deliverables remain up to date. Coordinate with relevant stakeholders to collect missing information and updates.

Cross-functional & Market Collaboration

· Serve as a key point of contact between Go To Market and internal stakeholders for operational topics. 

· Follow up with different departments to ensure agreed actions and deliverables are completed according to plan.

Market & Performance Insights

· Support the preparation of campaign and business evaluations.

· Collect and organize performance results from local markets and CHO internal teams.

G2M process excellence & AI

· Improve go-to-market processes, tools and ways of working to increase speed, clarity and execution quality.

· Identify gaps, inefficiencies and recurring challenges in the collaboration between CHO and local markets.

· Maintain accessible planning tools, including Miro, as a clear source of truth for priorities, milestones, deliverables and decisions.

· Use AI to simplify recurring activities, improve insight generation and increase the speed and quality of go-to-market planning.

· Serve as the team’s AI expert, continuously identifying opportunities to optimize and automate G2M processes

· 1-3 years Experience working with campaign planning, launch management or process improvement

· Strong project management skills, with the ability to manage multiple stakeholders, timelines and dependencies

· Analytical and commercially minded, able to turn data and feedback into insights and actions

· Proactive, structured and detail-oriented, with strong ownership and follow-through

· Confident communicator who can build effective relationships in an international, cross-functional environment

· Advanced PowerPoint, Excel and Miro skills, and savviness applying AI to improve work

· Strong written and verbal English communication

Grow with us! The next steps are: 

· Apply via our website (make sure you meet the requirements and tell us why you apply). 

· Our recruiter Pieter de Boer will contact you within 10 working days. 

· A first interview follows in our Central Head Office in Amsterdam. 

· You do an online assessment. 

· You have the second interview. 

· In the event of a positive outcome, you will receive a proposal with the terms of employment. 

· Any questions? Our recruiter is happy to speak to you via pieter.deboer@rituals.com

Please note that applications via e-mail and LinkedIn are not taken into consideration. 

We kindly ask recruitment agencies to refrain from acquisition efforts. Unsolicited CVs or resumes will not be taken into consideration and will be treated as not received.