Area Manager Norrland

Are you an experienced retail leader ready to broaden your impact and take on a role where commercial performance, people development and leadership go hand in hand?

We are looking for an Area Manager for Norrland to lead and develop 7 stores across the region.

As Area Manager, you will have overall responsibility for the commercial and operational performance of your area. You will lead, coach and support our Store Managers, creating the conditions for both our people and our business to grow and succeed.

The position is full-time and planned to start on 1 January 2027. You will report to the Head of Retail Sweden.

As Area Manager, you will:

• Drive sales, KPIs and commercial performance across 7 stores.
• Lead, coach and develop Store Managers to help them and their teams reach their full potential.
• Create strong employee engagement and support talent development and succession within the region.
• Follow up on budgets, forecasts and key business metrics, turning insights into actions.
• Ensure operational excellence and a consistent Rituals brand and customer experience across your stores.
• Support new store openings and other retail initiatives within the region.
• Build a strong sense of connection and collaboration across teams.
• Create an environment where people can perform, develop and succeed.

We believe you:

• Have solid leadership experience, preferably within retail or another customer-focused environment.
• Have experience leading and developing leaders and larger teams.
• Have experience leading remotely, successfully coaching and developing Store Managers across multiple locations.
• Have a strong commercial mindset and a proven ability to drive business results.
• Are confident working with KPIs, sales analysis and performance follow-up.
• Are a strong coach who enjoys developing others and helping them succeed.
• Build strong relationships through trust, presence and collaboration.
• Communicate fluently in Swedish and English.
• Hold a valid driver's license, as frequent travel is an essential part of the role.

Location & travel

This is a field-based position covering Norrland, and you should therefore be based within the region. The role requires frequent travel, approximately four days per week, to stay close to our stores, Store Managers and teams across the area.

Interested?

If you are excited about combining people leadership with commercial responsibility and would love to make an impact across our stores in Norrland, we would love to hear from you.

Join us and help create unforgettable experiences for our customers while inspiring our teams to grow and succeed.

Please submit your application no later than Friday, 22 November 2026.