Join our digital team as
Business Analyst

Business Analyst at work in the Rituals Office

Shape the future of digital innovation

At Rituals, we go beyond selling products—we create meaningful experiences. Our digital team plays a crucial role in enhancing customer journeys, optimizing business processes, and driving data-backed decision-making. As a Business Analyst in our digital team, you’ll be at the heart of this transformation.

Bridge between business & technology

As a Business Analyst, you act as the link between different departments. You’ll work with teams across the company—from e-commerce and marketing to UX design and IT—to ensure business challenges are translated into clear, effective digital solutions. This means:

  • Understanding the technical aspects of digital projects.
  • Communicating complex ideas to non-technical stakeholders in a way that’s clear and actionable.
  • Helping teams make data-driven decisions to enhance digital performance.

Work with cutting-edge digital technologies.

Our digital team is a true front-runner in the field. We’re not conservative in our approach and embrace the latest innovations to create the best online experiences. You’ll be working with the most recent digital architectures and technologies, for example our website which is running headless for a flexible and scalable future.

Stay ahead, stay inspired

The digital team at Rituals is known for its optimistic energy and collaborative spirit. It’s a fast-paced environment that encourages personal growth and development, giving you plenty of opportunities to learn, improve, and take on new challenges.

Beyond work, we know how to have fun too! Our party committee organizes events that make it easy to connect with colleagues, build friendships, and grow together.

What does a business analyst do at Rituals?

As a Business Analyst, you’ll play a key role in optimizing our digital processes and enhancing customer experiences. The key ingredients of your role:

  • Analyzing data to uncover insights that drive our digital strategy.
  • Improving e-commerce performance through data-driven recommendations.
  • Bridging business and IT by translating business needs into digital solutions.
  • Communicating technical concepts in a clear and simple way.
  • Streamlining internal workflows to enhance efficiency.
  • Assist on back-end integrations by mapping our front-end with the right data sources.

If you love solving complex problems, working with multiple teams, and shaping digital transformation, a Business Analyst role at Rituals might be a good fit for you!

Rituals Business Analyst in a meeting
Fernando, Business Analyst in Amsterdam, The Netherlands
"The Rituals’ digital team is really a front runner in their field. Our ways of working and our website are very innovative. We are always striving to create great impact."

Why you’ll love working here

  • Exciting and impactful work – Help shape the digital future of Rituals.
  • Work with the latest digital innovations – From headless technology to data-driven decision-making.
  • Opportunities for growth – Fast-paced environment with plenty of opportunities for learning and development.
  • A fun and social workplace – Join a team that values connection, team spirit, and organizes great company events.

Project spotlight: Redesigning our loyalty program

At Rituals, we’re always looking for ways to enhance our customer experience, and our loyalty program is no exception. Here’s how a Business Analyst helped a project like this come to life:

  • UX delivers the vision – Our UX team designed the new loyalty experience and defined how it should function.
  • Bridging business & tech – Together with the Business Technology deparment, the Business Analyst determined the best way to integrate the new logic into the digital architecture.
  • Translating complexity into clarity – The Business Analyst gathers all the information and breaks down the technical work into structured, easy-to-follow user stories.
  • Refinement & planning – The user stories are taken to the refinement sessions, where the Business Analyst worked with the team to estimate effort and prioritize tasks.
  • From idea to reality – The Product Owner takes over the user stories and organizes the work into sprints. The development team brings the vision to life into a usable product.
Rituals Loyalty Program

Does this sound like you?

  • Analytical thinker – You love working with data, know how to identify data sources, understand data mapping, and can assess data flows.
  • Problem-solver – You’re proactive and enjoy finding solutions that improve business performance.
  • Technical curiosity – You don’t need an IT background, but you should be open to learning how digital technology works.
  • Great communicator – You can translate complex digital concepts into clear, simple explanations to connect multiple teams.

If these skills resonate with you, Rituals is the perfect place to take your Business Analyst career to the next level.

Rituals Business Analyst presenting

Join the digital transformation at Rituals

At Rituals we work with heart and soul. Our digital team is committed to creating seamless, intuitive, and inspiring online experiences for our customers worldwide. As a Business Analyst, you’ll be part of a team that drives innovation, creativity, and meaningful work. Ready to take the next step? Explore your opportunities as Business analyst at Rituals.