
Assistant Store Manager
Are you a true beauty and wellbeing enthusiast? Great at coaching people? Ready for a role that mixes shop floor work and team coaching? You might be exactly who we're looking for.
Share your talents
Lead in your Store Manager's absence – take full responsibility for daily operations, team decisions, and coaching Sales Advisors.
Partner with your Store Manager – work together on rota planning, sales strategies, and plans to make colleagues and customers even happier.
Be the product expert – handle complex customer questions, demonstrate products like a pro, and embody our signature Feel Good Experience.
Own the operations side – take care of rota management, inventory, cash handling, and all essential back-office work that keeps the store running smoothly.
Develop your team and make targets fun – you're great at coaching, know exactly what to say to help people grow, and you turn sales into a game everyone wants to play.
Be a brand ambassador – you look polished and professional, and you pay attention to every detail that matters for a luxury boutique.
Bring all of you
Similar level of experience in retail or customer service.
Can't imagine being behind a desk all day. You get a genuine kick out of retail - the rush, the variety, the puzzle-solving.
Are results driven, always looking for your next win and you naturally turn conversations into purchases.
Have strong people skills and easily adapt to different personalities - you know how to inspire your team, collaborate with your Store Manager, and connect with customers (whether they're chatty or more reserved).
You’re available to work during opening hours, which include evenings and weekends.

Benefits of working at Rituals
Rituals Root camp: our extensive onboarding programme where we teach you everything about our brand and your role with us.
Our famous, monthly Kick-Off (we ALL look forward to) where we check out new products, have workshops, evaluate numbers and make plans for the month ahead. Trust us, you'll love it.
Potential monthly bonus of 12% on top of your gross salary, when shop targets are met (applies to contracts of 16+ hours).
Employee discounts, goodie bags, various wellbeing perks, and access to special events like our Rituals Live Event and the Global Rituals Brand Show.
All the growth opportunities. Think leadership programmes, our learning platform (called The Book of Rituals) and coaching on the job.
The application process
We’re doing things slightly differently - on purpose. That’s why we’ve designed our hiring process to be fair - and we hope, fun - with a focus on spotting your talent and potential. We’ve also put care into your experience, creating a journey that gives you a clear sense of what it’s like to work in a Rituals store. Here’s what to expect:
Apply – No CV needed.
We care about who you are, not just what’s on your CV. Apply through our online application form or chat with Luna, our virtual recruiting assistant. No CV needed.
1Quick Check: Screening questions
Next, we’ll ask you a few quick screening questions to check if you meet some key requirements. It won’t take more than 1 minute.
2Game Time! (Game-Based Assessment)
You’ll play a series of short (and fun) games lasting approximately 30 minutes in total. They help us understand how you think, solve problems, and work. No prep needed.
3The ‘Discovery’ of the role
Forget the standard interview; we’d rather let you experience the role. That’s why you’ll be invited to a so-called ‘Discovery’. During this Discovery, you’ll explore the store, meet the team, and show how you interact in real situations.
4Online interview
Time to dive deeper. In this online interview, we’ll explore your leadership experience, motivation, and give you a clear understanding of the role and expectations.
5Job offer
Feeling good? So are we. If it’s a match, we’ll make you a job offer; clear, direct, and with everything you need to know.
6

Apply here
You are about to take an exciting step into your journey with us.


